TY®

Sydney · Performance Marketing · Operations

I turn media investment into global growth momentum.

Sydney-based Performance Marketing & Operations Leader overseeing $70M+ across 30+ enterprise clients and 60+ advertising accounts.

Start a conversation Explore selected work
Tonny Yao standing in an open Australian landscape
TONNY YAOSYDNEY · AU

01 · Executive impact

Scale only matters when it improves the quality of decisions.

Annual media investment

Global planning, allocation, pacing and governance across enterprise portfolios.

Enterprise clients

B2B and B2C organisations spanning technology, smart hardware and consumer categories.

Advertising accounts

Paid media accounts governed across platforms, markets and enterprise programmes.

Cross-functional professionals

Media, account, creative and operations talent aligned around reliable delivery.

Selected collaborations · Six industry clusters

A portfolio built across categories in motion.

brands represented across enterprise and growth portfolios
01

Brand

Alibaba.comalibaba.com
Hisensehisense.com
Ankeranker.com
POP MARTpopmart.com
Laifenlaifentech.com
LingoAcelingoace.com
Four-Faithfour-faith.com
Alibaba.comalibaba.com
Hisensehisense.com
Ankeranker.com
POP MARTpopmart.com
Laifenlaifentech.com
LingoAcelingoace.com
Four-Faithfour-faith.com
02

Robot

ECOVACSecovacs.com
WYBOTwybotpool.com
Roborockroborock.com
Dreamedreame.com
MAMMOTIONmammotion.com
eufyeufy.com
KEENONkeenon.com
ECOVACSecovacs.com
WYBOTwybotpool.com
Roborockroborock.com
Dreamedreame.com
MAMMOTIONmammotion.com
eufyeufy.com
KEENONkeenon.com
03

Outdoor

Jackeryjackery.com
EcoFlowecoflow.com
Renogyrenogy.com
Greenworksgreenworkstools.com
Mango Powermangopower.com
OutdoorMasteroutdoormaster.com
TORCHSTARtorchstar.us
Jackeryjackery.com
EcoFlowecoflow.com
Renogyrenogy.com
Greenworksgreenworkstools.com
Mango Powermangopower.com
OutdoorMasteroutdoormaster.com
TORCHSTARtorchstar.us
04

3C Tech

UGREENugreen.com
BatteryEVObatteryevo.com
DREOdreo.com
AWOL Visionawolvision.com
TOZOtozostore.com
Hypershellhypershell.tech
Thortronicsthortronics.com
UGREENugreen.com
BatteryEVObatteryevo.com
DREOdreo.com
AWOL Visionawolvision.com
TOZOtozostore.com
Hypershellhypershell.tech
Thortronicsthortronics.com
05

Home & Pet

FunnyFuzzyfunnyfuzzy.com
PetMarvelpetmarvel.com
Homerunpethomerunpet.com
KEYi Techkeyirobot.com
Bedsurebedsurehome.com
Eureka Ergonomiceurekaergonomic.com
UREVOurevo.com
FunnyFuzzyfunnyfuzzy.com
PetMarvelpetmarvel.com
Homerunpethomerunpet.com
KEYi Techkeyirobot.com
Bedsurebedsurehome.com
Eureka Ergonomiceurekaergonomic.com
UREVOurevo.com
06

Lifestyle

Moodtigermoodtiger.com
Baleafbaleaf.com
Florasisflorasis.com
Muselymusely.com
INTO YOUintoyoucosmetics.com
Momcozymomcozy.com
Orolayorolay.com
Moodtigermoodtiger.com
Baleafbaleaf.com
Florasisflorasis.com
Muselymusely.com
INTO YOUintoyoucosmetics.com
Momcozymomcozy.com
Orolayorolay.com
Explore the full collaboration portfolio

Logos represent collaboration experience and do not imply current endorsement.

02 · Selected work

Work designed to move more than a media metric.

View all work
OMNIVISION PRO · DASHBOARD BUILDERLIVE PRODUCT ↗
Complete Omnivision Pro dashboard showing AI insight, performance scorecards and trend charts
AI MARKETING INTELLIGENCEOne configurable decision workspace

Featured build · Designed & built by Tonny Yao

Marketing intelligence, dashboard building and campaign QC in one product.

Omnivision Pro connects live advertising data, configurable charts and scorecards, AI-generated insight and platform-specific quality control—so analysis and operating standards live in the same decision environment.

Explore the product Launch live tool

03 · Growth operating system

I don’t just run campaigns. I build the system around better growth.

01

Strategy

Translate commercial ambition into market priorities, funnel architecture and channel roles.

02

Media governance

Build allocation, pacing, forecasting and risk systems that keep investment accountable.

03

Team operations

Create clear ownership, coaching and quality mechanisms for cross-functional teams.

04

Automation & intelligence

Connect live advertising data, configurable dashboards, AI insight and campaign QC in reusable products.

04 · Leadership in practice

Build clarity.
Grow judgement.
Scale ownership.

Leadership is the operating environment around the team: how quickly context travels, how quality becomes repeatable and how people grow into bigger decisions.

30+professionals aligned
15Dto independent support
SOP → QCrepeatable quality system
Explore leadership approach
A marketing team reviewing strategy and audience evidence in a modern workshop
OPERATING PRINCIPLE 04Ownership grows when context travels.
A collaborative planning workshop using visual evidence and shared discussion

05 · Career momentum

A career shaped by expanding responsibility.

Full experience
Senior marketing team reviewing multi-market performance, funnel and portfolio evidenceSYDNEY BASE · GLOBAL MARKETING OPERATIONS · 2017—NOW
7+years
3regions
60+accounts
01

Senior Project Lead

30+ enterprise clients · 60+ advertising accounts · $70M+ annual investment · 30+ professionals led

02

Project Lead

$30M+ managed investment · 5+ enterprise launches · 300%+ budget growth · 20 professionals led

03

Senior Paid Media Manager

12 markets · 140M+ reach · 8M+ engagements · 13 professionals led

04

Paid Media Manager

6+ industries · 20+ client portfolio · 95%+ satisfaction · 10 professionals led

05

Marketing & Commercial Foundations

8+ consumer brands · 14+ campaigns · 30+ investment sites · 400+ active users

About Tonny

Commercial thinking, operator discipline and a builder’s curiosity.

I’m a Sydney-based performance marketing and operations leader. I work where strategy meets execution—connecting investment, teams and intelligent systems so growth can scale without losing clarity.

More about how I think

06 · Latest insight

Ideas for the next media cycle.

Explore all insights
A senior marketing team reviewing multi-market performance and planning evidence

AI & Automation · 8 min read

Performance marketing after automation needs a new operating model.

Platforms can optimise more decisions than ever. The advantage now comes from the quality of the system around those decisions.

Read the insight

Available for the right leadership opportunity

Looking for a leader who can connect media investment, business growth and operational scale?

Start a conversation View resumeLinkedIn